“Blogs are so 2015. Nobody reads blogs anymore.”
There are plenty of sceptics who deem the world of blogging dead. And we don’t blame them.
With social media moving towards short-form video and bite-sized content, it’s easy to assume that blogging has become outdated. But despite this scepticism, we have evidence to show that long-form content still has its place and remains one of the most powerful forms of digital marketing in 2025 and beyond.
For example, according to stats posted by Master Blogging, around 4.44 billion people (83% of all internet users) still read blogs. That’s a 6% increase from a widely cited study by Social Media Today back in 2017.
Not only are people reading blog posts, but they’re still actively engaging in the comments. According to Ahrefs, over 77 million new comments are added to WordPress blogs every month. That’s 920 million comments a year on WordPress alone. (And we should mention that WordPress powers around 43% of all websites.) Add blogs hosted on platforms like Wix, Squarespace, and Showit, and the numbers are even higher.
So while there’s no denying that blogs are still a popular content form, you should ask yourself this one question: Why aren’t you using blogging to your advantage?
Imagine turning just a small fraction of those 4.44 billion blog readers into your clients. After all, that’s why businesses invest in blogging: no paid ads, no daily social media posts – just organic leads coming from content optimised for the right traffic.
In this post, we’ll give you 10+1 reasons why you should join the 80% of online marketers who get significant results from blogging and start your own business blog this year.
And if you want to skip ahead, our SEO content agency can help you get started.
What makes blogs so popular?
First things first: if AI can generate content in seconds, why are people still reading blogs? The answer is simple: people want content written by people – and preferably by those who really know their stuff.
Blogs are the library of the internet – a place where real experts share their knowledge, going far beyond the surface-level information you get from generative search engines (GSE) or social media. Unlike social media, where content is limited to a small number of characters (280 on X, 500 on Threads, and 2200 – while being cut off after 125 – on Instagram), blog posts offer unlimited space for in-depth tutorials, listicles, and expert opinions.
It’s like having a consultation with an expert, but without meeting them face-to-face or paying for their time.
The competition and over-saturation in some niches allow readers to compare multiple perspectives before making a decision. Just like they would when vetting different contractors before hiring one. And speaking of taking action, that brings us to the next point.
Blog posts don’t exist just for the sake of content. If that were true, no business would invest in SEO or content writers. The end goal of every blog post is to make money somewhere down the line. While most blog posts don’t convert instantly, they guide potential customers down the sales funnel by building trust, educating the audience about their products/services, and ultimately influencing buying decisions. And blogs seem to do this better than any other type of content.
In fact, 81% of online shoppers rely on blog posts before making a purchase. Just think about the last time you compared broadband providers, software tools, or home appliances. Chances are, you read at least a few blog posts before taking action. According to stats, the average consumer reads three blog posts before investing their money into something new – and the higher the investment, the more information they require. But this doesn’t just apply to physical products. It also applies when choosing service providers. That’s why a strategic blog can be a game-changer for your service-based business.
How many new blogs are published each day?
By now, you’ve probably noticed our love for statistics. To prove just how thriving the blogging industry is in 2025, here are some more numbers:
In 2022, blogs made up roughly one-third of all websites on the internet (WPBeginner). Given that 500 new websites are launched on WordPress daily, if at least one-third of them are blogs, that means over 166 new blog websites are created on WordPress every single day. (Again, we’re talking about WordPress alone.)
But that’s just the new blogs. When we consider all existing blogs, the numbers are even more staggering – according to OptinMonster, an estimated 7.5 million new blog posts are published every single day across different platforms. That’s a massive pool of content being consumed, shared, and potentially ranked on search engines every day.
So, if you’re still wondering whether starting a blog is worth it, ask yourself this: Why are millions of businesses investing in blogging every day? The answer is simple: blogging works. And in the next section, we’re breaking down 10+1 powerful reasons why a blog could be the best thing you do for your business in 2025.
Benefits of Blogging for Business
1. It’s free advertising
Years ago, one of our clients spent hundreds of pounds every month advertising his construction business on Google. The results were disappointing – which is why he ended up hiring us. Having spent a significant part of his marketing budget on a method that didn’t bring any meaningful clients, he decided to invest in top-notch content for his website. And what a smart decision that was!
Instead of constantly competing for highly competitive keywords with the bigger players, his site started attracting clients from organic search. All without spending an extra dime on advertising. Thanks to low-competition, niche-focused local keywords, his site was right where it needed to be to attract the right audience in his area.
That’s the power of blogging. With the right content strategy, you can turn your website into a lead generation tool that works for you 24/7. Instead of relying on expensive ads that disappear the moment you stop paying, a well-written blog post continues to drive traffic and leads for months, even years, depending on how often you update your content.
